Increase Brand Awareness

 

Increase Brand Awareness

Let’s say you own a mid-size bakery, your speciality is custom cakes with doughnuts inside, sounds like a unique product! You also happen to already have 10 orders for this product, with the potential to make over 100! There are 90 people who want this but haven’t discovered you yet! 

How do you get to them? Through social media! You reach over 1000 people!

That’s brand awareness! 

With just 1 post about your doughnut filled cakes, you have now reached a wide chunk of people!

2. Generate Leads and boost conversions

Continuing with the same example, you have reached over a thousand people but no one seems to have bought your cakes. Sales are also possible! This can be done through contests, direct links to websites, selling your products through the integrated portals in the social site and more!

3. Build and nurture a Community

The best way to get people to interact with your page is if you interact with them as well! 

Build a comment rapport, reply to their DMs, resolve their problems, answer their questions and more! Ask them what they liked, what they didn’t like and how you can improve! This helps to build trust with your clientele.

4. Check-up on what others are doing

You are the master of your company and what you like, but there is always someone trying to do the same and engaging new tactics which you may have missed out on! Gauge where this gap may be and analyse how you can beat them or set a benchmark for where you want to reach!

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