Performance Marketing -Digi crest

 Social Media Marketing has become an integral domain to promote and create brand awareness for your product. Digital agencies rely heavily on this marketing strategy. It garners a bigger set of audiences that could be interested in your product.

But, promoting it on the right social media platform is crucial. Of late, the paradigm is shifting to Instagram and more agencies are finding better ways to promote their clients through it.

“A picture is worth a thousand words”,  aptly describes the approach that Instagram follows. With about 1 billion active users on the platform, it is soon becoming the favorite social media platform.

In today’s time, everyone is on Instagram from businesses, users, and even their pets. People just like to see what others are up to.

But wasn’t this feature already available on the other social media platforms?

What makes this different?

Yes, surely it was.

But what uniqueness does Instagram bring?

The answer is simple, Instagram is responsible to showcase visually engaging. It has content that naturally attracts users to double-tap and view more.

Instagram users are not just active users, they are engaged. About 58% of the active users visit the app daily and spend an average of 7 hours per week.

What’s more?

The major base of Instagram users is of young adults. They have a better reach for products promoted by most of the brands.

A majority of the audience is on Instagram, Social media marketing and agency are more inclined towards promoting their products here.

Instagram now has added features like reels and videos that help to create quality content which is essential in brand promotion.

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