How To Get The Best Of Black Friday For Your Magento, Shopify & BigCommerce eCommerce Business

 


October 14, 2022 | Riya

Who doesn’t love Black Friday, right? It’s the biggest shopping event of the year and customers, as well as businesses, focus on getting the maximum out of it. Slowly but steadily, the tradition of pulling an all-nighter at your traditional retail store seems to be fading away. Buyers have shifted sides and holiday shopping, like everything else, is more of an online affair now. 

Online shopping is taking over, with 60% of Australians saying they are more likely to shop online versus in store. In contrast to the in-store experience, eCommerce businesses have an added advantage of offering an extended and personalised inventory of goods. It’s not surprising that more consumers are expected to shop online than in stores on Black Friday 2022.

So, are you ready for all the holiday attention? Here we have compiled some of the best Black Friday strategies your eCommerce business could adopt and smash all the sales records:  

1. Smartly Prepare Your Product Listings and Gift Guides:

It’s better to target customers based on their previous buying experience. Having customised eCommerce product listings that are exclusively created for the sale will improve your conversion. Curating special gift guides may also help your customers get started on their holiday buying spree. Offering discounts on gift bundles instead of individual products will also enhance your overall profit.  

2. Deploy the Best Merchandising Techniques: 

For any eCommerce business, there is a lot to cover on the merchandising front. Starting from the basics, you need to adopt the best visual merchandising practices. Ensure a balanced UI of your website that leaves a pleasant expression on the user and drives interest. 

To boost your conversion rates, you may adopt the tried and tested methods of cross-selling and up-selling also. Your customers will be on a shopping extravaganza and luring phrases like “frequently bought together” and “people who bought this also bought” may drive some serious value for you. 

Based on your analysis of customer behaviour, you may also employ dynamic pricing for the highly demanded products. All your eCommerce merchandising woes may be covered by qualified third party software solution providers who could use high-end techniques like machine learning and SaaS for an added benefit. 

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