Reach New Audiences with Video Ads on Meta

 A strong video ad campaign is one of the most successful approaches for digital marketers to increase interaction, highlight a brand, and attract users on the Meta Family of Apps. Meta established the video-on-demand service Facebook Watch in 2017 after recognising the trend that people adore and are willing to interact with authentic advertising. Nearly five years since launch, every single month over 1 billion Facebook users watch videos on Facebook Watch. Additionally, video advertisements receive twice as many clicks as image advertising, resulting in twice as much interaction with your ads.

 

What is a Video Ad on the Meta Family of Apps?

To convey messages about your business or advertising campaign, you can use video commercials. They are stronger & faster in delivering a narrative or a message compared to the single image or static advertisement. In other words, video commercials are fantastic at letting you showcase your company in interesting ways, highlight distinguishing qualities or share your business’s narrative, or instantly grab viewers’ attention. Facebook video advertisements are compensated ad placements with video content that can show up in one of a number of pre-selected places on a visitor’s Facebook or Instagram screen. Either start from scratch when making a video ad or boost an already-existing post that already has a clip from the Facebook profile. Creating a video ad campaign on Facebook is very easy since it can be done from the Ads Manager. Multiple placements for video advertising are available on Facebook, Instagram, and Messenger. According to the placement, select from a number of aspect ratios and pick if you want to publish your own movie or use video production tools to produce a video from still photographs.

Placement of Facebook video ads

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